ESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently.
You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell stories about female leaders? Finally, you will listen to how podcasts are providing additional meaning to the school business.
ESCP has a media platform called “The Choice” which reflects the European and international footprint of the school. Their podcasts are part of a global communication strategy around this media.
Our guests, Lara Vogel digital communication manager and Emily Olyarchuk brand content manager for ESCP will share their knowledge on how podcasts and voices can be highly inspiring when it gets to business. But beware, launching a podcast cannot be improvised overnight!
Highlights
- Choice of guest and topic for each episode: what’s the process?
- Guest schedule: how to anticipate
- Quality consistency: how to handle it
- Outsourcing part of the production process: cost to quality ratio
- Growing their podcast community
Links from the show
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