Chloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc.
From luxury brands to retail and B2B companies, Chloé will share her knowledge and experience, highlighting the crucial steps you should never skip when producing a branded podcast, all from an agency perspective!
As she says, from the start of the production process till the end, never let go of your communication strategy for your podcast outreach.
“Tell the whole world that you have released your podcast”.
Highlights
- Podcast is a marathon, not a sprint!
- How to make your podcast “famous”.
- The mistake: skipping the “why?” question with the clients. Why are they doing a podcast?
- Audio is on the rise with new formats emerging.
- How to produce a branded documentary podcast with over 100,000 listens in less than 6 months (can be found on Apple podcast: “Réparer les violences”)
Links from the show
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